Peloton Files IP Theft & False Advertising Lawsuit Against Maker of NordicTrack


Hueston Hennigan continues to help Peloton Interactive, Inc. aggressively protect its category-creating innovative technology in Peloton’s May 8 lawsuit against NordicTrack maker, Icon Health & Fitness Inc. The lawsuit alleges that Icon is willfully infringing various Peloton patents relating to Peloton’s leaderboard technology, and is engaging in false and misleading advertising in an attempt to steal market share.

“We are proud to be representing Peloton – one of the world’s most innovative companies – against those who steal its technology in the hopes of gaining a competitive edge,” said lead counsel.

As alleged in the complaint, Icon has “attempted to free ride off Peloton’s innovative technology” by, among other reasons, displaying archived exercise class content to remote users with a synchronized dynamically-updating leaderboard that compares every remote user’s performance.  The Complaint further alleges that Peloton says Icon defrauds consumers by using what is known as “false reference pricing,” i.e. posting a price and then saying it’s a discount of the original price.

The Hueston Hennigan team includes Doug Dixon, Christy Rayburn, Karen Younkins and Haoxiaohan Cai.

The case is Peloton Interactive Inc. v. Icon Health & Fitness Inc., 20-00662, U.S. District Court for the District of Delaware (Wilmington).

Media coverage includes Bloomberg,, MotleyFool, and Reuters.