Peloton Sues Competitor Echelon for Infringement and False Advertising

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Peloton Interactive, Inc. filed a lawsuit in Delaware federal court against competitor Echelon Fitness LLC for patent infringement, trademark infringement, trade dress infringement and dilution, trade libel, false advertising and unfair business practices.

The lawsuit alleges, among other things, that Echelon’s bike product, and its related app, infringes Peloton’s patented leaderboard technology, and that Echelon is intentionally misleading consumers with false comparisons between the Echelon and Peloton bikes.

Similar claims are at issue in Peloton’s lawsuit against Flywheel; just last month, a federal judge rejected Flywheel’s attempt to dismiss that case. (Click here to read more).

“We filed this suit to protect Peloton’s rights and to stop Echelon’s misappropriation, false advertising and unfair competition,” said Peloton lead counsel Steven N. Feldman.

The Hueston Hennigan team representing Peloton in this action includes Steven N. Feldman, Christina V. Rayburn, Karen Younkins, Kevin X. Wang and Maxwell K. Coll.

The story was covered in the Los Angeles Times, Bloomberg, Reuters and Law360.